Includes bibliographical references and indexes.

I. Introduction -- 1. History of Consumer Psychology / David W. Schumann, Curtis P. Haugtvedt and Edith Davidson -- II. Consumer Information Processing -- 2. The Role of Knowledge Accessibility in Cognition and Behavior: Implications for Consumer Information Processing / Robert S. Wyer, Jr. -- 3. Consumer Memory, Fluency, and Familiarity / Antonia Mantonakis, Bruce W. A. Whittlesea and Carolyn Yoon -- 4. Consumer Learning and Expertise / J. Wesley Hutchinson and Eric M. Eisenstein -- 5. Categorization Theory and Research in Consumer Psychology: Category Representation and Category-Based Inference / Barbara Loken, Lawrence W. Barsalou and Christopher Joiner -- 6. Consumer Inference / Frank R. Kardes, Steven S. Posavac, Maria L. Cranley and Paul M. Herr -- 7. Effects of Sensory Factors on Consumer Behavior: If It Tastes, Smells, Sounds, and Feels Like a Duck, Then It Must Be a ... / Joann Peck and Terry L. Childers -- 8. Stages of Consumer Socialization: The Development of Consumer Knowledge, Skills, and Values from Childhood to Adolescence / Deborah Roedder John -- 9. Aging and Consumer Behavior / Carolyn Yoon and Catherine A. Cole -- III. Motivation, Affect, and Consumer Decisions -- 10. Positive Affect and Decision Processes: Some Recent Theoretical Developments With Practical Implications / Alice M. Isen -- 11. The Nature and Role of Affect in Consumer Behavior / Joel B. Cohen, Michel Tuan Pham and Eduardo B. Andrade -- 12. Self-Regulation: Goals, Consumption, and Choices / Kathleen D. Vohs, Roy F. Baumeister and Dianne M. Tice -- 13. Goal-Directed Consumer Behavior: Motivation, Volition, and Affect / Hans Baumgartner and Rik Pieters -- 14. Goal-Directed Perception / Chris Janiszewski -- IV. Persuasion, Attitudes, and Social Influence -- 15. Attitude change and persuasion / Curtis P. Haugtvedt and Jeff A. Kasmer -- 16. Associative Strength and Consumer Choice Behavior / Christopher R. M. Jones and Russell H. Fazio -- 17. Measuring the Nonconscious: Implicit Social Cognition in Consumer Behavior / Andrew Perkins, Mark Forehand, Anthony Greenwald and Dominika Maison -- 18. Implicit Consumer Cognition / Patrick T. Vargas -- 19. Evoking the Imagination as a Strategy of Influence / Petia K. Petrova and Robert B. Cialdini -- 20. Consumer Attitudes and Behavior / Icek Ajzen -- 21. I Know What Youre Doing and Why Youre Doing It: The Use of Persuasion Knowledge Model in Consumer Research / Margaret C. Campbell and Amna Kirmani -- 22. Social Values in Consumer Psychology / Lynn R. Kahle and Guang-Xin Xie -- V. Behavioral Decision Research -- 23. Consumer Decision Making: A Choice Goals Approach / James R. Bettman, Mary Frances Luce and John W. Payne -- 24. Dynamics of Goal-Based Choice: Toward an Understanding of How Goals Commit Versus Liberate Choice / Ayelet Fishbach and Ravi Dhar -- 25. Hedonomics in Consumer Behavior / Christopher K. Hsee and Claire I. Tsai -- 26. Behavioral Pricing / Maggie Wenjing Liu and Dilip Soman -- 27. Perceptions of Fair Pricing / James E. Heyman and Barbara A. Mellers -- 28. Associative Learning and Consumer Decisions / Stijn M. J. van Osselaer -- VI. Products, Preferences, Places, and People -- 29. A Role for Aesthetics in Consumer Psychology / JoAndrea Hoegg and Joseph W. Alba -- 30. Product Assortment / Susan M. Broniarczyk -- 31. Brands and Their Meaning Makers / Chris T. Allen, Susan Fournier and Felicia Miller -- 32. Theory in Consumer-Environment Research: Diagnosis and Prognosis / Sevgin A. Eroglu and Karen A. Machleit -- 33. Music and Consumers / James J. Kellaris -- 34. Consumer Psychology of Sport: More Than Just a Game / Robert Madrigal and VassilisDalakas -- 35. Diversity Issues in Consumer Psychology / Jerome D. Williams, Wei-Na Lee and Geraldine R. Henderson -- VII. Consumer Well-Being -- 36. Consumers and the Allure of "Safer" Tobacco Products: Scientific and Policy Issues / Eugene Borgida, Anita Kim, Emily N. Stark and Christopher Miller -- 37. Assessing the Relationships Between Tobacco Advertising and Promotion and Adolescent Smoking Behavior: Convergent Evidence / Marvin E. Goldberg -- 38. The Social Marketing of Volunteerism: A Functional Approach / Arthur A. Stukas, Mark Snyder and E. Gil Clary -- 39. Health Risk Perceptions and Consumer Psychology / Geeta Menon, Priya Raghubir and Nidhi Agrawal -- 40. Toward a Psychology of Consumer Creativity / James E. Burroughs, C. Page Moreau and David Glen Mick -- 41. Compulsive Buying: Review and Reflection / Ronald J. Faber and Thomas C. OGuinn -- 42. Summing Up the State of Coping Research: Prospects and Prescriptions for Consumer Research / Adam Duhachek -- VIII. Advances in Research Methods -- 43. Self-Reports in Consumer Research / Kimberlee Weaver and Norbert Schwarz -- 44. Cross-Cultural Consumer Psychology / Sharon Shavitt, Angela Y. Lee and Timothy P. Johnson -- 45. Measurement Error in Experimental Designs in Consumer Psychology / Madhu Viswanathan -- 46. Individual Differences: Tools for Theory Testing and Understanding in Consumer Psychology Research / Curtis P. Haugtvedt, Kaiya Liu and Kyeong Sam Min -- 47. Neuroeconomics: Foundational Issues and Consumer Relevance / Giovanna Egidi, Howard C. Nusbaum and John T. Cacioppo.