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Dictionary of mass communication & media research : a guide for students, scholars, and professionals / David Demers.
Publication details: Spokane, WA : Marquette Books, c2005.Description: 358 p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 0922993254 (pbk. : alk. paper):
- 9780922993253 (pbk. : alk. paper)
- Dictionary of mass communication and media research
- P87.5 .D449 2005
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Reference Books
|
American University in Dubai | American University in Dubai | Reference Books | REF P 87.5 .D449 2005 (Browse shelf(Opens below)) | Copy Type:02 - Reference | Not for loan | 251694 |
Includes bibliographical references and index.
From the "American Broadcasting Company" to "zines," Demers (communication, Washington State U.) defines some 1400 terms associated with the mass communications studies in the United States. Covering traditional and new media, the dictionary defines terms associated with the history of the media, media law and ethics, research methods and statistics, major theoretical schools, advertising and public relations, globalization and the media, prominent media professionals and scholars. Annotation #169;2005 Book News, Inc., Portland, OR (booknews.com) Distributed by Syndetic Solutions, Inc
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