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Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow.
Publication details: Los Angeles : SAGE, c2010.Edition: 2nd edDescription: xx, 347 p. : ill. (chiefly col.) ; 28 cmContent type:- text
- unmediated
- volume
- 9781412974912 (pbk.) :
- 1412974917 (pbk.) :
- HF5823 .A758 2010
Contents:
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5823 .A758 2010 (Browse shelf(Opens below)) | Copy Type:01 - Books Book Cart:17 - Display | Available | 5003970 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5823 .A48 2012 Advertising for people who don't like advertising / | HF 5823 .A57 1999 Cutting edge advertising : how to create the world's best print for brands in the 21st century / | HF 5823 .A57 2004 Cutting edge advertising : how to create the world's best print for brands in the 21st century / | HF 5823 .A758 2010 Advertising creative : strategy, copy + design / | HF 5823 .A758 2013 Advertising creative : strategy, copy, design / | HF 5823 .B27 2008 The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / | HF 5823 .B3725 2002 Persuasive signs : the semiotics of advertising / |
Rev. ed. of: Advertising strategy. c2006.
Includes bibliographical references and index.
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
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