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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

By: Publication details: London : Thames & Hudson, 2008.Description: 272 p. : ill. ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780500514054 :
  • 0500514054 :
Subject(s): LOC classification:
  • HF5823 .B27 2008

Includes bibliographical references (p. 268) and index.

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