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As heard on TV : popular music in advertising / Bethany Klein.
Series: Ashgate popular and folk music seriesPublication details: Farnham, England ; Burlington, VT : Ashgate, c2010, 2009.Edition: 1st pbk. edDescription: 168 p. ; 24 cmContent type:- text
- unmediated
- volume
- 9781409407645 (pbk.) :
- 9780754666653 (hardcover : alk. paper)
- 0754666654 (hardcover : alk. paper)
- As heard on television
- ML3790 .K467 2010 HF6146.T42
Contents:
As heard on TV : the marriage of popular music and advertising -- Selling revolution : the role of authorship in music licensing -- Commercial art : advertising as an artistic vehicle for music placement -- "The new radio" : music licensing as a response to industry woe -- In perfect harmony : popular music and cola advertising -- Taming rebellion : advertising's control over meaning -- Negotiating the future of popular music in advertising.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 6146 .T42 K467 2010 (Browse shelf(Opens below)) | Copy Type:01 - Books Book Cart:19 - Entry Collection | Available | 5002873 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 6146 .T42 A38 2009 Advertising now : TV commercials / | HF 6146 .T42 B3 1989 How to create effective TV commercials / | HF 6146 .T42 K36 1999 The 100 best TV commercials-- and why they worked / | HF 6146 .T42 K467 2010 As heard on TV : popular music in advertising / | HF 6146 .T42 N46 1994 How to produce effective TV commercials / | HF 6146 .T42 R53 2007 The 30-second storyteller : the art and business of directing commercials / | HF 6161 .B4 D45 1999 The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom / |
Originally published in hbk.: 2009.
Includes bibliographical references (p. [149]-159) and index.
As heard on TV : the marriage of popular music and advertising -- Selling revolution : the role of authorship in music licensing -- Commercial art : advertising as an artistic vehicle for music placement -- "The new radio" : music licensing as a response to industry woe -- In perfect harmony : popular music and cola advertising -- Taming rebellion : advertising's control over meaning -- Negotiating the future of popular music in advertising.
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