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The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot.
Publication details: Lausanne ; [Worthing] : AVA Academia, c2006.Description: 176 p. : col. ill. ; 23 cmContent type:- text
- unmediated
- volume
- 9782940373185 (pbk.) :
- 2940373183 (pbk.) :
- HF5823 .B866 2006
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5823 .B866 2006 (Browse shelf(Opens below)) | Copy Type:01 - Books Book Cart:19 - Entry Collection | Available | 5002418 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5823 .B7273 1995 The advertising handbook / | HF 5823 .B7273 2009 The advertising handbook / | HF 5823 .B73 2000 Brand.new / | HF 5823 .B866 2006 The fundamentals of creative advertising / | HF 5823 .C18 1997 Tested advertising methods / | HF 5823 .C5977 1999 Provocateur : images of women and minorities in advertising / | HF 5823 .D315 1992 The consumerist manifesto : advertising in postmodern times / |
"A visually stimulating introduction to the process and application of creative advertising, with practical steps designed to hone creative skills" -- publisher.
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