Marketing communications Theory and applications / by John R. Rossiter and Steven Bellman.

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Publication details: Frenchs Forest : Pearson education, c2005.Description: xv, 500p. : ill. ; 24 cmContent type:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Status	Barcode
Books	American University in Dubai	American University in Dubai	Non-fiction	Main Collection	HF 5415.123 .R67 2004 (Browse shelf(Opens below))	Copy Type:40 - Faculty Textbooks	Available	51703

Includes index.

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