Normal view
MARC view
Strategic management in action / Mary Coulter.
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2005.Edition: 3rd edDescription: xv, 350 p. : ill. ; 26 cmContent type:- text
- unmediated
- volume
- 0131446800
- HD30.28 .C696 2005
Contents:
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 30.28 (Browse shelf(Opens below)) | Copy Type:40 - Faculty Textbooks | Available | 49468 |
Includes bibliographical references and index.
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
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