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Basic marketing research : a decision-making approach / Naresh K. Malhotra.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2009.Edition: 3rd edDescription: xxvi, 645 p. : ill. ; 29 cmContent type:- text
- unmediated
- volume
- 9780135024140
- 0135024145
- HF5415.2 .M288 2009
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.2 .M288 2009 (Browse shelf(Opens below)) | Available | 50485 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.2 .K36 2009 Qualitative research : good decision making through understanding people, cultures and markets / | HF 5415.2 .K86 2002 Essentials of marketing research / | HF 5415.2 .L383 2012 Leading edge marketing research : 21st-century tools and practices / | HF 5415.2 .M288 2009 Basic marketing research : a decision-making approach / | HF 5415.2 .M288 2012 Basic marketing research : integration of social media / | HF5415.2 .M29 2010 Marketing Research : an applied approach / | HF 5415.2 .M29 2012 Marketing research. |
Includes bibliographical references and index.
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