Normal view
MARC view
Essentials of mass communication theory / Arthur Asa Berger.
Publication details: Thousand Oaks : Sage Publications, c1995.Description: x, 208 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 080397356X
- 0803973578 (pbk.)
- P90 .B413 1995
Contents:
1. Making sense of mass communication. Some scenarios ; Focal points in mass communication ; Defining our terms: mass ; Individualism and the mass media ; Defining our terms: communication ; Levels of communication ; Lasswell's communication model ; Gerbner's model of communication ; Jakobson's model of the communication process ; The Osgood-Schramm circular model ; The Sapir-Whorf hypothesis and its implications for media study ; The play theory of mass communication ; A note on controversies ; Are media effects weak or powerful? ; Scholarly disputes in the study of mass communication ; A note on terms and definitions. -- 2. The artwork (or text) Rashomon: a synopsis ; The Rashomon phenomenon ; Analyzing and interpreting texts ; A semiotic interpretation of Rashomon ; A psychoanalytic interpretation of Rashomon ; A Marxist interpretation of Rashomon ; A feminist interpretation of Rashomon ; A sociological interpretation of Rashomon ; An ethical interpretation of Rashomon ; A myth/ritual/symbol interpretation of Rashomon ; An aesthetic interpretation of Rashomon ; A theoretical matter: the functions of texts ; Defining texts ; Understanding genres ; Content analysis. --
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | P 90 .B413 1995 (Browse shelf(Opens below)) | Copy Type:40 - Faculty Textbooks | Available | 49848 |
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| P 90 .B37 2008 Mass communication theory : foundations, ferment, and future / | P 90 .B4 1973 Communication / | P 90 .B4128 2006 50 ways to understand communication : a guided tour of key ideas and theorists in communication, media, and culture / | P 90 .B413 1995 Essentials of mass communication theory / | P 90 .B4133 2002 The mass comm murders : five media theorists self-destruct / | P 90 .B489 2010 Media/ impact : an introduction to mass media / | P 90 .B489 2015 Media/impact : an introduction to mass media / |
1. Making sense of mass communication. Some scenarios ; Focal points in mass communication ; Defining our terms: mass ; Individualism and the mass media ; Defining our terms: communication ; Levels of communication ; Lasswell's communication model ; Gerbner's model of communication ; Jakobson's model of the communication process ; The Osgood-Schramm circular model ; The Sapir-Whorf hypothesis and its implications for media study ; The play theory of mass communication ; A note on controversies ; Are media effects weak or powerful? ; Scholarly disputes in the study of mass communication ; A note on terms and definitions. -- 2. The artwork (or text) Rashomon: a synopsis ; The Rashomon phenomenon ; Analyzing and interpreting texts ; A semiotic interpretation of Rashomon ; A psychoanalytic interpretation of Rashomon ; A Marxist interpretation of Rashomon ; A feminist interpretation of Rashomon ; A sociological interpretation of Rashomon ; An ethical interpretation of Rashomon ; A myth/ritual/symbol interpretation of Rashomon ; An aesthetic interpretation of Rashomon ; A theoretical matter: the functions of texts ; Defining texts ; Understanding genres ; Content analysis. --
Includes bibliographical references (p. 192-196) and indexes.
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