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Consumer behavior and managerial decision making / Frank R. Kardes.

By: Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 2nd edDescription: xviii, 457 p. : ill. ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0130916021
Subject(s): LOC classification:
  • HF 5415.3 .K298 2002
Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5415.3 .K298 2002 (Browse shelf(Opens below)) Available 50099

Includes bibliographical references (p. 417-439) and indexes.

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