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Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.].
Publication details: New York : Bloomberg Press, 2009.Description: xvii, 284 p. : col. ill. ; 23 cmContent type:- text
- unmediated
- volume
- 9781576603505 (alk. paper)
- HD69.B7 B733 2009
Contents:
Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Non-fiction | Main Collection | HD 69 .B7 B733 2009 (Browse shelf(Opens below)) | Available | 51424 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 69 .B7 B46 2008 How you are like shampoo : the breakthrough personal branding system based on prove big-brand marketing methods to help you earn more, do more, and be more at work / | HD 69 .B7 B72 2002 Branding : from brief to finished solution | HD 69 .B7 B73 1987 Branding : a key marketing tool. a key marketing tool / | HD 69 .B7 B733 2009 Brands and branding / | HD 69 .B7 B7333 2011 Brands and branding geographies / | HD 69 .B7 C473 2008 Luxury brand management : a world of privilege / | HD 69 .B7 C63 2005 Corporate cultures and global brands / |
Includes bibliographical references and index.
Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.
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