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Marketing communications : interactivity, communities and content / Chris Fill.

By: Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009.Edition: 5th edDescription: xxxvii, 558 p. : col. ill. ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273717225 (pbk.) :
  • 0273717227 (pbk.) :
Subject(s): LOC classification:
  • HF5415.123 .F55 2009
Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5415.123 .F55 2009 (Browse shelf(Opens below)) Available 5009590

Includes bibliographical references and indexes.

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