Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.

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Publication details: New York : McGraw-Hill, c2010.Description: iv, 312 p. ; 25 cmContent type:

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Item type	Current library	Home library	Shelving location	Call number	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.5 .D39 2010 (Browse shelf(Opens below))	Available	5013870

Includes bibliographical references and index.

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