Normal view
MARC view
Relationship marketing / by Mark Godson.
Publication details: Oxford : Oxford University Press, 2009.Description: xii, 361 p. : ill. ; 25 cmContent type:- text
- unmediated
- volume
- 9780199211562 (pbk.) :
- 0199211566 (pbk.) :
- HF5415.55 .G65 2009
Contents:
Pt.1. Identification-Origins and extend of relationship marketing; 1. Background and theory -- Pt.2. Investigation and interpretation-Customer relationships; 2. The nature of relationships, 3. The significance of customer retention, 4. Customer loyalty and involvement, 5. Customer relationship management (CRM) -- Pt.3. Investigation and interpretation-Other relationships; 6. Electronic relationships, 7. External relationships, 8. Supplier relations, 9. Internal relationships -- Pt.4. Implications-For organizations and the future; 10. The management of relationships, 11. The future of relationships marketing.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.55 .G65 2009 (Browse shelf(Opens below)) | Available | 5049146 |
Includes bibliographical references and index.
Pt.1. Identification-Origins and extend of relationship marketing; 1. Background and theory -- Pt.2. Investigation and interpretation-Customer relationships; 2. The nature of relationships, 3. The significance of customer retention, 4. Customer loyalty and involvement, 5. Customer relationship management (CRM) -- Pt.3. Investigation and interpretation-Other relationships; 6. Electronic relationships, 7. External relationships, 8. Supplier relations, 9. Internal relationships -- Pt.4. Implications-For organizations and the future; 10. The management of relationships, 11. The future of relationships marketing.
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