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Consumer behavior and culture : consequences for global marketing and advertising / editor, Marieke de Mooij.
Publication details: Thousand Oaks : SAGE Publications, c2011.Edition: 2nd edDescription: xv, 403 p : ill. ; 25 cmContent type:- text
- unmediated
- volume
- 9781412979900 (pbk.) :
- 1412979900 (pbk.) :
- HF5415.32 .M66 2011
Incomplete contents:
Consumer behavior across cultures -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer: Attributes -- Social processes -- Mental processes -- Culture, communication, and media behavior -- Consumer behavior domains -- Appendix A. GNI per capita at purchasing power parity 2008 (US) and Hofstede country scores for 68 countries{u2026}
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.32 .M66 2011 (Browse shelf(Opens below)) | Available | 5049182 |
Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
Includes bibliographical references and index.
Consumer behavior across cultures -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer: Attributes -- Social processes -- Mental processes -- Culture, communication, and media behavior -- Consumer behavior domains -- Appendix A. GNI per capita at purchasing power parity 2008 (US) and Hofstede country scores for 68 countries{u2026}
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