International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

By:

Cateora, Philip R

Contributor(s):

Publication details: New York, NY : McGraw-Hill/Irwin, c2011.Edition: 15th edDescription: xxxiii, 622 p. : col. ill., col. maps ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780073529943 :
007352994X :

Subject(s):

LOC classification:

HF1416 .C375 2011

Summary: Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this title helps students to see the cultural and environmental uniqueness of any nation or region.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 1416 .C375 2011 (Browse shelf(Opens below))	Available	5014174

Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this title helps students to see the cultural and environmental uniqueness of any nation or region.

Includes index.

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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

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