Normal view
MARC view
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
Publication details: New York : McGraw-Hill/Irwin, 2011.Edition: 18 edDescription: 1 v. (various paging) : col. ill. ; 39 cmContent type:- text
- unmediated
- volume
- 9780073529950 :
- 0073529958 :
- HF5415.13 .M369 2011
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.13 .M369 2011 (Browse shelf(Opens below)) | Available | 5049342 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.13 .M352324 2010 Marketing management : a strategic decision-making approach / | HF 5415.13 .M352325 2007 Marketing management : a South Asian perspective / | HF 5415.13 .M3586 2006 Marketing strategy : a decision-focused approach / | HF 5415.13 .M369 2011 Basic marketing : a marketing strategy planning approach / | HF 5415.13 .M3695 1998 Strategic market planning : a blueprint for success / | HF 5415.13 .M3744 2007 Marketing plans : how to prepare them, how to use them / | HF 5415.13 .M43 1996 Retail marketing plans : how to prepare them, how to use them / |
Focuses on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This text intends to reflect marketing's best practices and ideas. It extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
Includes index.
There are no comments on this title.
Log in to your account to post a comment.