Normal view
MARC view
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 12th edDescription: xi, 708 p. : ill., maps ; 29 cmContent type:- text
- unmediated
- volume
- 9780132465496 (IE)
- 0132465493 (IE)
- HF5415.135 .K47 2010
Contents:
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415 .135 .K47 2010 (Browse shelf(Opens below)) | Available | 5010061 |
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
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