Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
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American University in Dubai | American University in Dubai | Main Collection | NC 997 .B79 2009 (Browse shelf(Opens below)) | Available | 5015501 |
"Winning brands from around the world = Erfolgreiche Marken aus der ganzen Welt = Marques à succès dans le monde."--Cover.
Includes index.
Introduction / Peter Knapp -- Case studies. Boost mobile / Ric Peralta -- Cocoon Club / 3deluxe -- Eco Branding / Frederico Gelli -- Museum of arts and design / Michael Bierut -- Explora / Nevenka Marcic -- Illustrative / Roman Bittner -- Preem / Landor -- Obama '08 election campaign / Sol Sender -- Release / Sasha Vidakovic -- Sheffield / Lars Hemming Jorgensen -- The Co-operative / Harry Pearce -- Vaja / Ricardo Drab -- Design is branding / Gui Borchert -- Migrantas / Prof. Enrique Longinotti.
Text in English, French and German.
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