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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.
Publication details: New York : McGraw-Hill/Irwin, c2010.Edition: 9th ed.; International edDescription: xix, 554 p. : ill. ; 27 cmContent type:- text
- unmediated
- volume
- 9780071267816 (international ed.)
- 0071267816
- Consumer behavior and marketing strategy
- HF5415.3 .P468 2010
Contents:
Introduction to consumer behavior and marketing strategy -- A framework for consumer analysis -- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and comprehension -- Attitudes and intentions -- Consumer decision making -- Introduction to behavior -- Conditioning and learning processes -- Influencing consumer behaviors -- Introduction to the environment -- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family -- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic commerce, and channel strategy.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.3 .P468 2010 (Browse shelf(Opens below)) | Available | 5010631 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.3 .K298 2002 Consumer behavior and managerial decision making / | HF 5415.3 K36 1998 Developing international markets : shaping your global presence / | HF 5415.3 .P468 2001 Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. | HF 5415.3 .P468 2010 Consumer behavior & marketing strategy / | HF 5415.3 .R4 2012 Research in consumer behavior. Volume 14 / | HF 5415.3 .T7 2005 Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / | HF 5415.3 .W542 1981 Behavioural aspects of marketing / |
Introduction to consumer behavior and marketing strategy -- A framework for consumer analysis -- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and comprehension -- Attitudes and intentions -- Consumer decision making -- Introduction to behavior -- Conditioning and learning processes -- Influencing consumer behaviors -- Introduction to the environment -- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family -- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic commerce, and channel strategy.
Includes bibliographical references and indexes.
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