Normal view
MARC view
Strategies and tools for corporate blogging / John Cass.
Publication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2007.Description: xvi, 224 p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 9780750684163 (pbk.) :
- 075068416X (pbk.) :
- HD30.37 .C33 2007
Contents:
The need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities : lessons from the automobile blogging community -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and social media.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 30.37 .C33 2007 (Browse shelf(Opens below)) | Available | 5019071 |
Includes bibliographical references and index.
The need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities : lessons from the automobile blogging community -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and social media.
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