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The network is your customer : five strategies to thrive in a digital age / David L. Rogers.
Publication details: New Haven [Conn.] : Yale University Press, c2010.Description: xx, 312 p. : ill. ; 25 cmContent type:- text
- unmediated
- volume
- 9780300165876 :
- 0300165870 :
- HD69.S8 R646 2010
Contents:
A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .S8 R646 2010 (Browse shelf(Opens below)) | Available | 5020522 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 69 .S8 L46 2004 Innovation in technology alliance networks / | HD 69 .S8 N66 1999 Inter-firm alliances : analysis and design / | HD 69 .S8 R64 2010 The network is your customer : five strategies to thrive in a digital age / | HD 69 .S8 R646 2010 The network is your customer : five strategies to thrive in a digital age / | HD 69 .S8 T37 2008 Wikinomics : how mass collaboration changes everything / | HD 69 .T54 K63 1998 The 80/20 principle : the secret of achieving more with less / | HD 69 .T54 P678 2012 Extreme productivity : boost your results, reduce your hours / |
Includes bibliographical references and index.
A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry.
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