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Branding with brains : the science of getting customers to choose your company / by Tjaco Walvis.

By: Publication details: Harlow : Financial Times Prentice Hall/Pearson, 2010.Description: xv, 244 p. : ill. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273719953 (pbk.)
  • 0273719955 (pbk.)
Subject(s): LOC classification:
  • HF5415.1255 .W368 2010
Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5415.1255 .W368 2010 (Browse shelf(Opens below)) Available 5046247

Includes bibliographical references and index.

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