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The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / Frank Rose.

By: Publication details: New York : W.W. Norton & Co., c2011.Edition: 1st edDescription: 354 p. ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780393076011 :
  • 0393076016 :
Subject(s): LOC classification:
  • HD9696.8.A2 R67 2011
Contents:
The dyslexic storyteller -- Fear of fiction -- Deeper -- Control -- Forking paths -- Open worlds -- The hive mind and the mystery box -- Television: the game -- Twitter and nothingness -- This is your brand on YouTube -- The one-armed bandit -- The emotion engine -- How to build a universe that doesn't fall apart.
Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books American University in Dubai American University in Dubai Main Collection HD 9696.8 .A2 R67 2011 (Browse shelf(Opens below)) Available 5043286

Includes bibliographical references (p. [321]-333) and index.

The dyslexic storyteller -- Fear of fiction -- Deeper -- Control -- Forking paths -- Open worlds -- The hive mind and the mystery box -- Television: the game -- Twitter and nothingness -- This is your brand on YouTube -- The one-armed bandit -- The emotion engine -- How to build a universe that doesn't fall apart.

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