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Voice-of-the-customer marketing : a revolutionary 5-step process to create customers who care, spend, and stay / by Ernan Roman.

By: Publication details: New York : McGraw-Hill, c2011.Description: xvi, 248 p. : ill. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780071740838 :
  • 007174083X :
Other title:
  • Voice of the customer marketing
Subject(s): LOC classification:
  • HF5415.55 .R66 2011
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