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We first : how brands and consumers use social media to build a better world / Simon Mainwaring.
Publication details: New York : Palgrave Macmillan, 2011.Edition: 1st edDescription: vi, 250 p. ; 25 cmContent type:- text
- unmediated
- volume
- 9780230110267 :
- 0230110266 :
- HD60 .M327 2011
Contents:
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 60 .M327 2011 (Browse shelf(Opens below)) | Available | 5031084 |
Includes bibliographical references (p. [236]-244) and index.
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
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