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Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris.
Series: Required reading range. Course reader.Publication details: Lausanne, Switzerland : Ava Academia ; La Vergne, TN : Distributed in the U.S. & Canada by Ingram Publisher Services, c2011.Description: 207 p. : ill. (chiefly col.) ; 30 cmContent type:- text
- unmediated
- volume
- 9782940411412 (pbk.) :
- 2940411417 (pbk.) :
- HF5415.1255 A39 2011
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.1255 .A39 2011 (Browse shelf(Opens below)) | Available | 5031440 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.125 .W39 2005 Data-driven business models / | HF 5415.1255 2015 Un brandable : #howtosucceedinthenewbrandplace / | HF 5415.1255 .A39 2011 Packaging the brand : the relationship between packaging design and brand identity / | HF 5415.1255 .A39 2011 Packaging the brand : the relationship between packaging design and brand identity / | HF 5415 .1255 .B334 2012 Brand revolution : ousting old mideast trading mindsets / | HF 5415.1255 .D38 2009 The fundamentals of branding / | HF 5415.1255 .P37 2013 Billion-dollar branding : brand your small business like a big-business and make great things happen / |
Includes bibliographical references (p. 206) and index.
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