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American idol after Iraq : competing for hearts and minds in the global media age / Nathan Gardels and Mike Medavoy.

By: Contributor(s): Publication details: Malden, MA : Wiley-Blackwell, 2009.Description: x, 170 p., [4] p. of plates : ill. ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781405187411 (pbk.) :
  • 1405187417 (pbk.) :
Subject(s): LOC classification:
  • PN1993.5.U6 G32 2009
Contents:
Hearts, minds, and Hollywood -- The magic is gone--except at the box office -- Creativity into cash : how Hollywood works -- Seeing and being seen -- Hollywood beats the Red Army : the height of America's cultural appeal -- Backlash: soft power is still power, and still makes enemies -- Culture wars in the West : the Pope vs. Madonna -- Media storm troopers of the West vs. Islam -- New stories, new audiences in the global age -- Reinventing cultural diplomacy.

Includes bibliographical references and index.

Hearts, minds, and Hollywood -- The magic is gone--except at the box office -- Creativity into cash : how Hollywood works -- Seeing and being seen -- Hollywood beats the Red Army : the height of America's cultural appeal -- Backlash: soft power is still power, and still makes enemies -- Culture wars in the West : the Pope vs. Madonna -- Media storm troopers of the West vs. Islam -- New stories, new audiences in the global age -- Reinventing cultural diplomacy.

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