Normal view
MARC view
The why of the buy : consumer behavior and fashion marketing / Patricia Mink Rath ... [et al.].
Publication details: New York : Fairchild Books, c2008.Description: xxi, 474 p. : ill. (chiefly col.), col. map ; 26 cmContent type:- text
- unmediated
- volume
- 9781563674563 :
- 1563674564 :
- HD9940.U4 W49 2008
Contents:
Why Consumer Behavior Is Important to the Fields of Fashion and Design - Consumer Behavior, Marketing and - Fashion: A Working Relationship - How Fashion Consumers Perceive, Learn, and Remember - Motivation and the Fashion Consumer - The Fashion Consumer's Attitudes and Values - Family, Age and Life Cycle Influences - Social Influences on Fashion Consumers - Demographics and Psychographics - How Marketers Obtain and Use Consumer Information - How Fashion Consumers Make Decisions - How Fashion Consumers Buy - How Organizations (and Businesses) Buy and Use Fashion Goods - Global Fashion Consumers - Ethics and Social Responsibility - Government's Role
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 9940 .U4 W49 2008 (Browse shelf(Opens below)) | Available | 5050204 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 9940 .A2 T56 2012 Where am I wearing? : a global tour to the countries, factories, and people that make our clothes / | HD 9940 .I82 W48 2000 Reconstructing Italian fashion : America and the development of the Italian fashion industry / | HD 9940 .U4 J3 1997 Inside the fashion business / | HD 9940 .U4 W49 2008 The why of the buy : consumer behavior and fashion marketing / | HD 9940 .U6 L457 2000 Levi's children : coming to terms with human rights in the global marketplace / | HD 9947.5 .S94 F744 2012 Freitag : out of the bag / | HD 9969 .S6 R58 2009 The travels of a T-shirt in the global economy : an economist examines the markets, power, and politics of world trade / |
Why Consumer Behavior Is Important to the Fields of Fashion and Design - Consumer Behavior, Marketing and - Fashion: A Working Relationship - How Fashion Consumers Perceive, Learn, and Remember - Motivation and the Fashion Consumer - The Fashion Consumer's Attitudes and Values - Family, Age and Life Cycle Influences - Social Influences on Fashion Consumers - Demographics and Psychographics - How Marketers Obtain and Use Consumer Information - How Fashion Consumers Make Decisions - How Fashion Consumers Buy - How Organizations (and Businesses) Buy and Use Fashion Goods - Global Fashion Consumers - Ethics and Social Responsibility - Government's Role
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.