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The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business / Timothy R. Pearson.
Publication details: New York : McGraw-Hill, c2011.Description: xi, 240 p. ; 23 cmContent type:- text
- unmediated
- volume
- 9780071788229 (pbk.) :
- 0071788220 (pbk.) :
- 6 new rules to reinvent your brand & reignite your business
- six new rules to reinvent your brand & reignite your business
- HF5415.1255 .P43 2011b
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.125 5 P43 2011 (Browse shelf(Opens below)) | Available | 5035829 |
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| HF 5415.125 5 .K56 2007 What is a brand? : the definitive essay on brand building / | HF 5415.125 5 M38 2010 The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / | HF 5415.125 5 M548 2012 Brand Bible : the complete guide to building, designing, and sustaining brands / | HF 5415.125 5 P43 2011 The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business / | HF 5415.125 5 P66 2013 The better mousetrap : brand invention in a media democracy / | HF 5415.125 5 S54 2012 StoryBranding : creating standout brands through the power of story / | HF 5415.125 5 W35 2008 Buying in : the secret dialogue between what we buy and who we are / |
Argues that the new methods of human communication require a new perspective on marketing, outlining a plan to reinvent the marketing industry by applying quantitative data and providing leadership in a new business landscape
Reprint. Originally published: c2011.
Includes bibliographical references and index.
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