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The art of choosing / by Sheena Iyengar.

By: New York : Twelve, 2011Edition: First trade editionDescription: xv, 339 pages : color illustrations ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780446504119 (paperback)
Subject(s): LOC classification:
  • BF 611 .I94 2011
Summary: Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.
Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books American University in Dubai American University in Dubai Main Collection BF 611 .I94 2011 (Browse shelf(Opens below)) Available 5041260

Includes new afterword by author.

Includes bibliographical references and index.

Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.

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