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Guerrilla advertising 2 : more unconventional brand communication / Gavin Lucas.
Publication details: London : Laurence King, 2011.Description: 189 p. : chiefly ill. (col.) ; 30 cmContent type:- text
- unmediated
- volume
- 9781856697477 (pbk.) :
- 1856697479 (pbk.) :
- Guerrilla advertising two
- HF5837 .L83 2011
Contents:
Street propaganda -- Site-specific -- Sneaky manoeuvres -- Stunts -- Multi-fronted attack.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5837 .L83 2011 (Browse shelf(Opens below)) | Available | 5040966 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5837 .A93 2000 Advertising campaign planning : developing an advertising-based marketing plan / | HF 5837 .G53 2009 Outrageous advertising that's outrageously successful / | HF 5837 .I5 1993 Great advertising campaigns : goals and accomplishments / | HF 5837 .L83 2011 Guerrilla advertising 2 : more unconventional brand communication / | HF 5837 .S73 1998 Truth, lies, and advertising : the art of account planning / | HF 5837 .S73 1998 Truth, lies, and advertising : the art of account planning / | HF 5841 .M657 2005 Wayshowing : a guide to environmental signage ; principles & practices / |
Street propaganda -- Site-specific -- Sneaky manoeuvres -- Stunts -- Multi-fronted attack.
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