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Cross marketing : here's your wake up call/ Marlin R. Bollinger.
Publication details: [Bloomington, IN]: Authorhouse, 2011.Description: xii, 67 p.; 20 cmContent type:- text
- unmediated
- volume
- 9781463415099 (pbk.) :
- 1463415095 (pbk.) :
- HF5415.13 .B555 2011
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.13 .B555 2011 (Browse shelf(Opens below)) | Available | 5041028 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.13 .A23 2007 Suppl. Cram 101 textbook outlines to accompany strategic market management / | HF 5415.13 .A664 2004 Applying qualitative methods to marketing management research / | HF 5415.13 .B448 1991 Cases in marketing management / | HF 5415.13 .B555 2011 Cross marketing : here's your wake up call/ | HF 5415.13 .C335 2014 Cases on consumer-centric marketing management / | HF 5415.13 .C57 2010 Marketing management : a customer-oriented approach / | HF 5415.13 .C6348 2005 The marketing plan / |
Cross-Marketing: Here's Your Wake up Call, follows the career of Marlin R. Bollinger, a successful "company man gone independent" and departs the wisdom he gained along the way. The book reveals proven business and marketing strategies for both financial services agents and property casualty agents. Its direct approach encourages readers to first understand the financial services history and then to see its future potential. This book is the wakeup call for agents looking to build their agencies through cross-marketing diversification.
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