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The innovator's guide to growth : putting disruptive innovation to work / Scott D. Anthony ... [et al.].
Publication details: Boston, Mass. : Harvard Business Press, c2008.Description: xx, 299 p. : ill. ; 25 cmContent type:- text
- unmediated
- volume
- 9781591398462 :
- 1591398460 :
- HD45 .I542 2008
Contents:
Summary: Explains how to create a crucial capability for unlocking disruption's transformational power. This book provides a set of tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems.
Precursors to innovation -- pt. 1. Identify opportunities. Identifying nonconsumers ; Identifying overshot customers ; Identifying jobs to be done -- pt. 2. Formulate and shape ideas. Developing disruptive ideas ; Assessing a strategy's fit with a pattern -- pt. 3. Build the business. Mastering emergent strategies ; Assembling and managing project teams -- pt. 4. Build capabilities. Organizing to innovate ; Innovation metrics.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 45 .I542 2008 (Browse shelf(Opens below)) | Available | 5036383 |
Precursors to innovation -- pt. 1. Identify opportunities. Identifying nonconsumers ; Identifying overshot customers ; Identifying jobs to be done -- pt. 2. Formulate and shape ideas. Developing disruptive ideas ; Assessing a strategy's fit with a pattern -- pt. 3. Build the business. Mastering emergent strategies ; Assembling and managing project teams -- pt. 4. Build capabilities. Organizing to innovate ; Innovation metrics.
Explains how to create a crucial capability for unlocking disruption's transformational power. This book provides a set of tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems.
Includes bibliographical references (p. 281-288) and index.
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