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Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller.
Publication details: New York : Peter Lang, 2011.Edition: 2nd edDescription: x, 368 p. : ill. ; 26 cmContent type:- text
- unmediated
- volume
- 9781433103841 (pbk.) :
- 1433103842 (pbk.) :
- HF5823 .M829 2011
Contents:
Growth of international business and advertising -- The international marketing mix -- The international marketing and advertising environment -- The cultural environment -- Coordinating and controlling international advertising -- Creative strategy and execution -- Advertising media in the international arena -- Research in the international arena -- Advertising regulatory considerations in the international arena -- Ethics and beyond : corporate social responsibility and doing business in the global marketplace.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5823 .M829 2011 (Browse shelf(Opens below)) | Available | 5040993 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5823 .L23 2004 Advertising by design : creating visual communications with graphic impact / | HF 5823 .M356 2011 Ideation / | HF 5823 .M43 2009 The medium is the message : and 50 other ridiculous advertising rules / | HF 5823 .M829 2011 Dynamics of international advertising : theoretical and practical perspectives / | HF 5823 .N36 1999 Advertising Age handbook of advertising / | HF 5823 .O36 1985 Ogilvy on advertising / | HF 5823 .O83 2009 Adland : searching for the meaning of life on a branded planet / |
Includes bibliographical references and index.
Growth of international business and advertising -- The international marketing mix -- The international marketing and advertising environment -- The cultural environment -- Coordinating and controlling international advertising -- Creative strategy and execution -- Advertising media in the international arena -- Research in the international arena -- Advertising regulatory considerations in the international arena -- Ethics and beyond : corporate social responsibility and doing business in the global marketplace.
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