Infinite possibility : creating customer value on the digital frontier / B. Joseph Pine II, Kim C.Korn.

By:

Pine, B. Joseph

Contributor(s):

Korn, Kim. C

Publication details: San Francisco, CA : Berrett-Koehler Publishers, c2011.Edition: 1st edDescription: xviii, 268 p. : ill. ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781605095639 :
160509563X :

Subject(s):

LOC classification:

HD45 .P536 2011

Summary: Provides a fresh model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. This title delineates eight different realms of digital/real experience, and shows how innovative companies operate within - and across - each to create extraordinary customer value.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HD 45 .P536 2011 (Browse shelf(Opens below))	Available	5036329

Provides a fresh model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. This title delineates eight different realms of digital/real experience, and shows how innovative companies operate within - and across - each to create extraordinary customer value.

"A BK Business book"--T.p.

Includes bibliographical references (p. 227-251) and index.

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Infinite possibility : creating customer value on the digital frontier / B. Joseph Pine II, Kim C.Korn.

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