Normal view
MARC view
The fundamentals of graphic design / Gavin Ambrose + Paul Harris.
Series: AVA academiaPublication details: Lausanne, Switzerland : AVA, c2009, 2008.Description: 192 p. : col. ill. ; 23 cmContent type:- text
- unmediated
- volume
- 9782940373826 (pbk.)
- 2940373825 (pbk.)
- NC997 .A43 2009
Contents:
Ch.1. Graphic design as a discipline -- What is graphic design? -- What is a graphic designer? -- Group structures and working methods -- Graphic design today -- Ch.2. Influences and creative elements -- Graphic design: art or craft? -- Industrialisation -- Technology -- Typography -- Consumerism -- Identity and branding -- Social responsibility -- Modernism and postmodernism -- Nostalgia and rhetoric -- Semiotics -- Vernacular -- Ch.3. The graphic design process -- The brief -- Articulating design -- Sources of inspiration -- Design as problem solving -- Creative thinking -- Wit and humour -- Layers of meaning -- Development and experimentation -- Art direction -- Prototyping -- Commissioning art -- Ch.4. Delivering the message -- Print -- Direct mail -- Information design -- Packaging -- Screen design -- Environmental design -- Ch.5. Procuring work -- Self-promotion -- Portfolios -- Ch.6. The production process -- Basic tools -- Specialist colour -- File formats -- Print finishing -- Appendix -- Glossary.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | NC 997 .A43 2009 (Browse shelf(Opens below)) | Available | 5038069 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| No cover image available | ||||||||
| NC997.A1G752006 Graphis design annual / | NC 997 .A4 D82 2009 Time of humanity = Waqt al-insaaniyah = Oras ng pakatao / | NC 997 .A4 W487 1998 Graphic design in the mechanical age : selections from the Merrill C. Berman collection / | NC 997 .A43 2009 The fundamentals of graphic design / | NC 997 .A46 2015 Alphabet logo : trademarks & symbols. | NC 997 .A5 1994 Direct mail marketing design. | NC 997 .A5 N49 2009 New food shop graphics / |
Includes index.
Ch.1. Graphic design as a discipline -- What is graphic design? -- What is a graphic designer? -- Group structures and working methods -- Graphic design today -- Ch.2. Influences and creative elements -- Graphic design: art or craft? -- Industrialisation -- Technology -- Typography -- Consumerism -- Identity and branding -- Social responsibility -- Modernism and postmodernism -- Nostalgia and rhetoric -- Semiotics -- Vernacular -- Ch.3. The graphic design process -- The brief -- Articulating design -- Sources of inspiration -- Design as problem solving -- Creative thinking -- Wit and humour -- Layers of meaning -- Development and experimentation -- Art direction -- Prototyping -- Commissioning art -- Ch.4. Delivering the message -- Print -- Direct mail -- Information design -- Packaging -- Screen design -- Environmental design -- Ch.5. Procuring work -- Self-promotion -- Portfolios -- Ch.6. The production process -- Basic tools -- Specialist colour -- File formats -- Print finishing -- Appendix -- Glossary.
There are no comments on this title.
Log in to your account to post a comment.