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The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / Gad Saad.

By: Publication details: Amherst, N.Y. : Prometheus Books, 2011.Description: 374 p. : col. ill.; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781616144296 :
  • 1616144297 :
Subject(s): LOC classification:
  • HF5415.32 .S18 2011
Contents:
Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school -- Concluding remarks.

Includes bibliographical references (p. 295-340) and index.

Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school -- Concluding remarks.

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