Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.32 .S18 2011 (Browse shelf(Opens below)) | Available | 5039175 |
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HF 5415.32 .O547 2012 Online consumer behavior : theory and research in social media, advertising, and e-tail / | HF 5415.32 .P43 2011 Pre-commerce : how companies and customers are transforming business together / | HF 5415.32 .P66 2003 Why we shop : emotional rewards and retail strategies / | HF 5415.32 .S18 2011 The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / | HF 5415.32 .S35 2004 Consumer behavior / | HF 5415.32 .S35 2010 Consumer behavior / | HF 5415.32 .S6 1996 Consumer behavior : buying, having, and being / Michael R. Solomon. |
Includes bibliographical references (p. 295-340) and index.
Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school -- Concluding remarks.
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