Normal view
MARC view
Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
Publication details: Chicago : American Library Association, 2009.Description: xv, 171 p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 9780838909843 (pbk.) :
- 0838909841 (pbk.) :
- Z716.3 .M344 2009
Contents:
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | Z 716.3 .M344 2009 (Browse shelf(Opens below)) | Available | 5051711 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| No cover image available | ||||||||
| Z711.92.H3S47 2023 Serving patrons with disabilities : perspectives and insights from people with disabilities / | Z 711.92 .M4 C66 2020 Libraries and reading : intellectual disability and the extent of library diversity / | Z 716.3 .D69 2010 Bite-sized marketing : realistic solutions for the overworked librarian / | Z 716.3 .M344 2009 Marketing today's academic library : a bold new approach to communicating with students / | Z 716.3 .P65 2019 Library marketing basics / | Z 716.3 .P68 2012 The library marketing toolkit / | Z716.33 L68 2025 The playful library : building environments for learning and creativity / |
Includes bibliographical references and index.
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
There are no comments on this title.
Log in to your account to post a comment.