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Inside Coca-Cola : a CEO's life story of building the world's most popular brand / Neville Isdell, with David Beasley.
Publication details: New York : St. Martin's Press, 2011.Edition: 1st edDescription: xiv, 254 p., [8] p. of plates : ill. ; 22 cmContent type:- text
- unmediated
- volume
- 9780312617950 :
- 031261795X :
- HD9349.S634 C645 2011
Contents:
Summary: A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 9349 .S634 C645 2011 (Browse shelf(Opens below)) | Available | 5056440 |
Includes bibliographical references and index.
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
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