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The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.
Publication details: New York : Palgrave Macmillan, 2009.Edition: 1st edDescription: xiv, 282 p., [8] p. of plates : ill. ; 25 cmContent type:- text
- unmediated
- volume
- 9781403978950
- 1403978956
- David Ogilvy and the making of modern advertising
- HF5810.O34 A3 2009
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5810 .O34 A3 2009 (Browse shelf(Opens below)) | Available | 5095513 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5810 .L3 C78 2010 The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / | HF 5810 .L39 A3 2003 A big life in advertising / | HF 5810 .O34 A3 1997 An autobiography / | HF 5810 .O34 A3 2009 The king of Madison Avenue : David Ogilvy and the making of modern advertising / | HF 5810 .O34 A3 2012 The Unpublished David Ogilvy. | HF 5810 .R67 A3 2006 Funny Business : Moguls, Mobsters, Megastars, and the Mad, Mad World of the Ad Game / | HF 5811 .P46 2008 A history of advertising / |
Includes bibliographical references (p. [249]-271) and index.
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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