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Brand success : how the world's top 100 brands thrive and survive / Matt Haig.
Publication details: London ; Philadelphia : Kogan Page, 2011.Edition: 2nd edDescription: vii, 296 p. ; 22 cmContent type:- text
- unmediated
- volume
- 9780749462871 (pbk.) :
- 0749462876 (pbk.) :
- HD69.B7 H346 2011
Contents:
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 H346 2011 (Browse shelf(Opens below)) | Available | 5062040 |
Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.
Includes bibliographical references (p. 290-291) and index.
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.
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