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The global sport business : community impacts of commercial sport / Hans Westerbeek.

By: Publication details: New York, New York : Routledge, 2011.Description: ix, 127 p. : ill. ; 18 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415457637 :
  • 0415457637 :
Subject(s): LOC classification:
  • GV716 .G56 2011
Summary: Global sport business is viewed from a number of different perspectives including a value chain approach to describing the sport industry; the ever increasing impact of the international media on sport business; how globalisation influences the style of sport management; and the emergence of social sport business. -- back cover.

Includes bibliographical references and index.

Global sport business is viewed from a number of different perspectives including a value chain approach to describing the sport industry; the ever increasing impact of the international media on sport business; how globalisation influences the style of sport management; and the emergence of social sport business. -- back cover.

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