Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
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American University in Dubai | American University in Dubai | Main Collection | GV 716 (Browse shelf(Opens below)) | Available | 5065378 |
No cover image available | ||||||||
GV 711 .W3 1967 Athletics for student and coach / | GV 713 .C66 2011 Contemporary sport management / | GV 713 .P75 2012 Principles and practice of sport management / | GV 716 The global sport business : community impacts of commercial sport / | GV 716 .G56 2012 Global sport marketing : contemporary issues and practice / | GV 716 .S583 2010 Sport and public policy : social, political, and economic perspectives / | GV 716 .S86 2012 The sports event management and marketing playbook / |
Includes bibliographical references and index.
Global sport business is viewed from a number of different perspectives including a value chain approach to describing the sport industry; the ever increasing impact of the international media on sport business; how globalisation influences the style of sport management; and the emergence of social sport business. -- back cover.
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