Normal view
MARC view
Adland : a global history of advertising / Mark Tungate.
Publication details: London ; Philadelphia : Kogan Page, 2007.Description: x, 278 p. : ill. (some col.) ; 24 cmContent type:- text
- unmediated
- volume
- 9780749448370 :
- 0749448377 :
- Ad land
- HF 5823 .T83 2007
Contents:
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5823 .T83 2007 (Browse shelf(Opens below)) | Available | 5067919 |
Includes bibliographical references (p. [269]-271) and index.
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
There are no comments on this title.
Log in to your account to post a comment.