Normal view
MARC view
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2010.Edition: 3rd edDescription: xvi, 376 p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 9781856177733 (pbk.) :
- 1856177734 (pbk.) :
- HD69.B7 D43 2010
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 (Browse shelf(Opens below)) | Available | 5091615 |
Previous ed.: 2006.
Includes bibliographical references and index.
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