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Consumer behaviour / Hayden Noel.
Series: Basics marketing ; 01.Publication details: Lausanne, Switzerland : AVA Academia ; La Vergne, TN : Distributed in the USA by Ingram Publisher Services, c2009.Description: 175 p. : col. ill ; 23 cmContent type:- text
- unmediated
- volume
- 9782940373840 (pbk.)
- 2940373841 (pbk.)
- Consumer behavior
- HF5415.32 .N64 2009
Contents:
Summary: This book uses a wide range of real-world examples, case studies and practical student exercises to provide you with a rounded view of consumer needs and motivations. Offering an accessible explanation of the various roles played by ethnicity, religion, class, age and gender in consumers' actions, this is an insightful introduction to a complex aspect of modern marketing. It also offers a detailed examination of how consumers process and interpret new stimuli using existing knowledge and how new and remembered knowledge combine to influence purchasing behavior.--[book cover]
What is a consumer behavior? -- Ethnic, religious and group influences -- Class, age and gender influences -- Consumer motivation, perception and attitude -- Consumer knowledge and memory -- The consumer as a decision maker.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.32 (Browse shelf(Opens below)) | Available | 5068669 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.3 .T7 2005 Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / | HF 5415.3 .W542 1981 Behavioural aspects of marketing / | HF 5415.32 Research in consumer behavior / | HF 5415.32 Consumer behaviour / | HF 5415.32 .A76 2004 Consumers / | HF 5415.32 B335 2012 CB3 / | HF 5415.32 .B335 2013 CB4 / |
Numbering on alternate pages.
Includes bibliographical references (p. [176]).
This book uses a wide range of real-world examples, case studies and practical student exercises to provide you with a rounded view of consumer needs and motivations. Offering an accessible explanation of the various roles played by ethnicity, religion, class, age and gender in consumers' actions, this is an insightful introduction to a complex aspect of modern marketing. It also offers a detailed examination of how consumers process and interpret new stimuli using existing knowledge and how new and remembered knowledge combine to influence purchasing behavior.--[book cover]
What is a consumer behavior? -- Ethnic, religious and group influences -- Class, age and gender influences -- Consumer motivation, perception and attitude -- Consumer knowledge and memory -- The consumer as a decision maker.
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