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The art of digital branding / Ian Cocoran.
Publication details: New York : Allworth Press, c2007.Description: xv, 255 p. : ill. ; 25 cmContent type:- text
- unmediated
- volume
- 9781581154887 :
- 1581154887 :
- HF5415.1265 .C6363 2007
Contents:
What's in a name? -- IP addresses -- Domain names -- Search engines -- First impressions last -- How the human brain works -- Whole-brain branding -- The good, the bad, and the largely indifferent -- Who has the prettiest child? -- Say what you mean and mean what you say -- About us -- Products and services -- Contact us -- FAQs -- News and investor relations -- Search engines and site maps -- It's a small world after all -- The hypothetical Pie Co. -- Brand positioning -- Segmentation -- Okay, you built it; that doesn't mean they're coming -- Online clubs and memberships -- The online community -- Playing games -- Offline/online vouchers -- Competitions -- Other stuff -- Functionality now and for the future -- Java, Flash, and techie stuff -- Functionality -- The luxury brand debate -- Online shopping -- The winds of change -- Conclusions -- It's all in the best possible taste -- Corporate philanthropy and the Web -- Charity begins at home -- The giving mall -- The Web's contribution -- The emotionally intelligent Web site -- What is emotional intelligence? -- EI and the branded Web site -- The Web site emotional intelligence model -- The emotional impact of a branded Web site -- The evolution of a branded Web site -- Epilogue -- Glossary -- Index.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.126 5 .C6363 2007 (Browse shelf(Opens below)) | Available | 5092829 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.126 5 B45 2014 The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / | HF 5415.126 5 B765 2006 How to use the Internet to advertise, promote and market your business or Web site-- with little or no money / | HF 5415.126 5 C48 2009 The digital handshake : seven proven strategies to grow your business using social media / | HF 5415.126 5 .C6363 2007 The art of digital branding / | HF 5415.126 5 D365 2011 E-marketing : theory and application / | HF 5415.126 5 E225 2013 E-marketing in developed and developing countries : emerging practices / | HF 5415.126 5 F678 2010 Marketing in the age of Google : a non-technical guide to search engine strategy / |
Includes bibliographical references and index.
What's in a name? -- IP addresses -- Domain names -- Search engines -- First impressions last -- How the human brain works -- Whole-brain branding -- The good, the bad, and the largely indifferent -- Who has the prettiest child? -- Say what you mean and mean what you say -- About us -- Products and services -- Contact us -- FAQs -- News and investor relations -- Search engines and site maps -- It's a small world after all -- The hypothetical Pie Co. -- Brand positioning -- Segmentation -- Okay, you built it; that doesn't mean they're coming -- Online clubs and memberships -- The online community -- Playing games -- Offline/online vouchers -- Competitions -- Other stuff -- Functionality now and for the future -- Java, Flash, and techie stuff -- Functionality -- The luxury brand debate -- Online shopping -- The winds of change -- Conclusions -- It's all in the best possible taste -- Corporate philanthropy and the Web -- Charity begins at home -- The giving mall -- The Web's contribution -- The emotionally intelligent Web site -- What is emotional intelligence? -- EI and the branded Web site -- The Web site emotional intelligence model -- The emotional impact of a branded Web site -- The evolution of a branded Web site -- Epilogue -- Glossary -- Index.
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