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Brilliant pitch : what to know, do, and say to make the perfect pitch / Shaun Varga.

By: Publication details: Harlow, England ; New York : Pearson Prentice Hall, 2009.Description: x, 189 p. ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273725114 (pbk.) :
  • 0273725114 (pbk.) :
Subject(s): LOC classification:
  • HF5438.8.P74 V37 2009
Contents:
About the author Acknowledgements 1 So how good are you... really? 2 It's OK if you haven't done it before: the importance of clarity 3 Basic mistakes: ever seen Dragons' Den...? 4 How not to make assumptions finding out what they really want 5 Now do your homework (sorry - no substitute) 6 The most important 'p' in pitch... is people 7 About teamwork 8 The time to win the pitch is before you do the pitch 9 Anytime, anyplace, anywhere: the 'elevator pitch' 10 What to do when what they want is not the same as what they need 11 Pitching for entrepreneurs: backing the rider or backing the horse 12 Victory is not about coming up with the right answer 13 Pitching to procurement professionals 14 Busking it: how to pitch without a pitch 15 Magic, theatre, genius and other myths about pitching 16 Masterclass: it doesn't get any better than this

About the author Acknowledgements 1 So how good are you... really? 2 It's OK if you haven't done it before: the importance of clarity 3 Basic mistakes: ever seen Dragons' Den...? 4 How not to make assumptions finding out what they really want 5 Now do your homework (sorry - no substitute) 6 The most important 'p' in pitch... is people 7 About teamwork 8 The time to win the pitch is before you do the pitch 9 Anytime, anyplace, anywhere: the 'elevator pitch' 10 What to do when what they want is not the same as what they need 11 Pitching for entrepreneurs: backing the rider or backing the horse 12 Victory is not about coming up with the right answer 13 Pitching to procurement professionals 14 Busking it: how to pitch without a pitch 15 Magic, theatre, genius and other myths about pitching 16 Masterclass: it doesn't get any better than this

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