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Marketing in the round : how to develop an integrated marketing campaign in digital era / Gini Dietrich, Geoff Livingston.
Publication details: Indianapolis, Ind. : Que Pub., c2012.Description: xviii, 201 p. : 23 cmContent type:- text
- unmediated
- volume
- 9780789749178 :
- 0789749173 :
- HF5415 .D4882 2012
Contents:
Marketing in the round -- Know all the tools -- Understanding stakeholders and the competitive landscape -- Marketing: tools, tactics, sequencing, and timing -- When to go direct -- The top-down approach -- When to use the groundswell -- When to deploy flanking techniques -- Integrating multiple and diverse approaches and tactics -- Planning the entire tactical effort -- Using measurement to adapt and handle obstructions -- Respecting and anticipating the community and competition.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415 .D4882 2012 (Browse shelf(Opens below)) | Available | 5093123 |
Includes index.
Marketing in the round -- Know all the tools -- Understanding stakeholders and the competitive landscape -- Marketing: tools, tactics, sequencing, and timing -- When to go direct -- The top-down approach -- When to use the groundswell -- When to deploy flanking techniques -- Integrating multiple and diverse approaches and tactics -- Planning the entire tactical effort -- Using measurement to adapt and handle obstructions -- Respecting and anticipating the community and competition.
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